Nintendo On Inappropriate Use Of Its IP And Games: "Action Must Be Taken"

If something undermines company policy, watch out.

During Nintendo's '84th Annual General Meeting of Shareholders', company president Shuntaro Furukawa was asked about how Nintendo deals with "cases on social media where Nintendo IP and games are used inappropriately" when the "behavior poses the risk of damaging the value" of its brand.

While Furukawa didn't want to comment on any "individual cases", he did mention how "appropriate action must be taken against any behaviour that undermines" the Japanese company's policy to "bring smiles through entertainment". It will also "continue to make every effort to ensure" that its "consumers are not made to feel uncomfortable" when coming into contact with Nintendo's IP "not only" in its games but also "anywhere" else "they come into contact" with it.

Read the full article on nintendolife.com