Sega Set To Go Head-To-Head With Nintendo With Its Own Retail Store

Tokyo, you lucky duck.

Sega has revealed that it is looking to open an official retail store in Japan, located within the same building as Nintendo Tokyo, no less.

In speaking with VGC, Sega's transmedia boss Justin Scarpone stated that the store will open in Shibuya’s Parco department complex, though he refrained from giving any target date beyond 'Summer 2025'. This location is already home to the aforementioned Nintendo store alongside the Pokémon Centre and Capcom Store.

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